Spurs have announced a new big-money shirt sponsorship deal with AIA starting next season. The insurance services provider linked up with Spurs at the start of the 2013/14 season as cup shirt partner but following negotiations will now become principal global sponsor from the start of next term.googletag.cmd.push(function() { googletag.display(“div-gpt-ad-1389116196215-0″); });AIA’s logo will appear on the front of Tottenham’s shirts in all competitions until 2019 as part of a 12million-a-year deal. The north Londoners believe the deal with the Hong Kong-based company will grow the club’s name in the Asia-Pacific region.“We have enjoyed an excellent relationship with AIA since they became our cup shirt partners at the beginning of this season,” Spurs chairman Daniel Levy said.“Together we share long-term ambitions across Asia – a region where the club has seen significant growth in recent years – and this extended partnership with AIA, one of the leading companies in the Asia-Pacific region and a clear market leader in their industry, will further help to support our objectives and engage with our supporters across the region,” he added.